Channel + Media Planning
In my Channel Planning class, we were split up into teams and all worked on the same client. Yasso Frozen Yogurt. Throughout the semester, using Commspoint software, we developed an in-depth media plan in an effort to take the Yasso Brand to the national level. After developing a situation analysis, we formed a target audience and then carefully selected the channels and tactics we felt would be most engaging. After selecting these channels, we then developed a media schedule that was optimized to reach the maximum audience possible. If you would like to read our whole brief, click the logo!
Video
My group also put together this fun video as a hypothetical commercial Yasso could run. The editing in the video was done by one of my very talented group members, Sam Messina