Throughout the course of my final semester at Alabama, I had the opportunity to work on a full scale integrated marketing and communications campaign for the Baltimore Oriole’s. The team of myself and 12 other students were charged with figuring out the most effective way for the Oriole’s to enter into the emerging industry of Esports.
Throughout the semester our team conducted primary and secondary research, developed key insights, and built detailed strategies which we pitched to the VP and Manager of Strategy and Analytics. We were also tasked with concepting and creating all of the social media posts and other promotional materials used in our strategies.
